Mission

Sharing Vincent van Gogh's story and works with people around the world.

“It is our mission to make Van Gogh’s life and work accessible to as wide-ranging an audience as possible, to involve, enrich and inspire them. As a museum and knowledge institute, we have vast expertise and a wealth of stories about the life and work of the world’s most famous artist. While the Museum concentrates on our splendid Van Gogh collection, the Meet Vincent van Gogh Experience brings Van Gogh’s story to life beyond the Museum walls. With today’s techniques, you can go on a virtual journey through Vincent van Gogh’s life. This exhibition focuses on the most important stages of his life, his ambitions, the myth and the source of inspiration that he still is to many people. The revenue generated by the Experience directly contributes to the Museum’s activities to secure the legacy of Vincent van Gogh for future generations. Will you join us?”

Adriaan Dönszelmann, Managing Director of the Van Gogh Museum

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Adriaan Dönszelmann, Managing Director (left) and Vincent Willem van Gogh, Advisor to the Board (right)